Volume Three, Number Twenty-five

EVERYTHING'S SUPERHEROES:

A

Historical Overview

of the

MLJ Magazines/Archie Comic Publications

Superhero Lines

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Part Fourteen

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With the exception of Fly Man #31-which had an Archie Series logo-in the very beginning, there was no mention of what imprint the Archie Comic Publications superhero line of the camp era of the mid-1960s was appearing under. The final two issues of The Shadow didn't have a logo on its cover either nor did the first issue of The Mighty Crusaders when it debuted with the cover-date of November, 1965. While there were a couple of references to Radio Comics in house ads in the next two issues of Fly Man (#s 32 and 33) it wasn't until issue number 35 that the comics leading world learned the name of Fly Man's publisher; Mighty Comics Group.

Appearing on the January, 1966 cover of Fly Man along with issue number two of The Mighty Crusaders (which had the same cover-date) the Mighty Comics Group logo bore more than a glancing resemblance to the logo used at the time by Marvel Comics Group. Indubitably done intentionally by the head honchos at Archie Comic Publications this more than passing resemblance in company logos on more than a couple of occasions resulted in less than observant comics buyers picking up an issue of Fly Man or The Mighty Crusaders mistaking it for a comic from "The House of Ideas".

While I am unaware of any legal action resulting from the deliberate act by Archie, Stan Lee was not impressed and while not mentioned the offender directly made mention of the incident in at least one MARVEL BULLPEN BULLETIN. Looking back at it now one wonders how someone could confuse say Fly Man #36's cover for a Marvel title but one has to remember those were much more innocent days for comics readers and we actually believed that the people who published our favourite form of reading entertainment wouldn't do anything to trick us. Lots of us fell for the android Captain Marvel, too, from MF believing it to be at first glance the return of the legendary Big Red Cheese. Like I said; those were more innocent days. You definitely had to be there to understand.

When The Shadow's comic finally vanished from the scene after issue number 8 (cover-dated September, 1965), two months later it was replaced on the schedule with The Mighty Crusaders featuring the Silver Age Shield, the Silver Age Comet, Fly Man, Fly Girl and The Black Hood. Lasting until issue number 7 (cover-dated October, 1966), which, besides publishing the adventures of the title's team the comic, the mag reprinted the second part of the Steel Sterling tale that originally appeared in the High Camp Super-Heroes paperback (see last installment of this column for more info) plus reintroduced almost all of the MLJ heroes who had not already appeared in the aptly titled tale "Too Many Super-Heroes" (issue number 4, Apri,l 1966).

Mighty Comics Group published only one other comic during this period (1966), an annual titled Super-Heroes Vs. Super-Villains which appeared in the summer of 1966 and reprinted stories that had appeared in Fly Man since issue #31, including the introduction of The Mighty Crusaders from that issue.

There was a lot of activity going on at The Mighty Comics Group but those weren't the only comics from Archie Comic Publications that had jumped on the superhero band wagon in 1966. But that's for next installment of E-Dispatches.

Meanwhile, if you are a fan of The Silver Age, you'll love comics of the 1970s and there's no better place for find out about that wonderful period of comics history than by visiting http://diversionsofthegroovykind.blogspot.com . See you next time.

Volume Three, Number Seventeen

Let's return our overview look at the history of MLJ Magazines/Archie Comic Publications superhero lines.

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PART SEVEN:
THE BEGINNING OF THE ARCHIE ADVENTURE SERIES LINE

Noticing that National Comics Publications (today known as DC Comics) was having some success with its revival of the superhero genre in early 1959, Archie Comic Publications decided to revive some of its superhero characters from the 1940s. Around that same time comics legend Joe Simon was planning to approach the company in search of some writing assignments. Upon his arrival at the Archie offices, he was given the job of reviving "The Shield" and developing new material for the company. While opinions vary as to who did what to the two concepts, in the end Joe Simon returned with a new version of "The Shield" titled "The Double Life of Private Strong" and a brand new series titled "Adventures of The Fly". Much to the surprise of folks at Archie Comic Publications, when they looked at the first pages of what Joe Simon brought in, they found that they had been done in the unmistakable style of his long-time partner Jack Kirby who, it turned out, Simon had asked to assist on the project.

"The Double Life of Private Strong" was launched first, with a cover-date of June, 1959. Featuring a superhero named "The Shield", the title alluded to the secret identity of the lead character who through manipulation by his scientist father when the hero was a child was able to use the normally untapped 90% of his brain. The comics' appearance on the newsstand immediately resulted in National/DC taking legal action against Archie Comic Publications, claiming that "The Double Life of Private Strong" infringed on their "Superman" trademarks and copyrights. Only one more issue of the comic was published before it-and the legal action-was dropped.

"Adventures of The Fly"-which was about a young orphan boy named Tommy Troy who was given a magic ring that could change him into a super-powered adult known as The Fly-was released under the "Archie Adventure Series" imprint (as was "The Double Life of Private Strong") with a cover-date of August, 1959, the same month that the second and final issue of the comic featuring the new version of the Shield appeared. "Adventures of The Fly" #s 1 & 2 along with both issues of "The Double Life of Private Strong" both featured the work of Joe Simon and Jack Kirby. Then with the cancellation of "The Double Life of Private Strong", Kirby left and went to work for the company which is today known as Marvel to work on its various monster, western and fantasy titles with Stan Lee. Joe Simon remained on "Adventures of The Fly" for two more issues and then himself moved on. With the comics' fifth issue for no apparent reason or explanation Tommy Troy went from being an orphan boy to an adult lawyer, continuing to have adventures as "The Fly" and ignoring his days as an orphan. Also beginning with this issue the art and writing took on a more National/DC feel to it eliminating all the flare and excitement that made comics by the "Simon & Kirby" team such big sellers in the past. Whether this was a decision of the upper management at Archie Comic Publications-who may have hoped to attract National/DC readers by adopting more of a National/DC look-or by accident we may never know for sure. One thing is certain though, while "Adventures of The Fly" continued to be an enjoyable and readable comic for its time, it didn't have anywhere near the excitement and sales potential that it would have had if Simon and Kirby had remained. For all intents and purposes, "Adventures of The Fly" had gone from being a great comic to just being pretty unremarkable.

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NEXT: "Adventures of The Fly" gets a companion title on the stands.

Volume Three, Number Eleven

EVERYTHING'S SUPERHEROES:

A Historical Overview of the

MLJ Magazines/Archie Comic Publications

Superhero Lines

Part Three

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ON THE ROAD TO SUCCESS: Cover-dated January 1940 "Pep Comics", MLJ Magazines' third anthology, was the company's most successful and innovative anthology. Not only did Pep run for a total of 411 issues (the final one cover-dated March, 1987) but it was also where comics' first patriotic hero debuted, where the first comics hero died in the line of duty and where the comics character that the publisher eventually renamed itself after first appeared.

The cover feature for Pep during its early days beginning with its first issue was "The Shield". Appearing in the first sixty-five issues of "Pep Comics" he was the last superhero to be published by MLJ Magazines/Archie Comic Publications during the 1940s.

America's first patriotic superhero, FBI agent Joe Higgins used his scientific knowledge to give himself super-strength, enable him to leap great distances and to develop a costume that was flame proof and protected him from physical harm. It's worth noting that when comics' more successful patriotic superhero, "Captain America", debuted some eighteen months later, MLJ Magazines sued its publisher, referred today as Timely Comics, not because of its copying Shield's patriotic costumed hero motif but rather because Cap's rectangular shield resembled the front part of the costume of "The Shield". Thanks though to previous association between MLJ's Louis Silberkleit and Timely's publisher Martin Goodman a legal battle was averted when "Captain America" creators Joe Simon and Jack Kirby agreed to make Cap's shield round in shape. In the long run this actually worked out for the better for the "Captain America" series as artists could now have Cap using the shield as a throwing disc resulting in more dynamic fight scenes.

As well as appearing in Pep "The Shield" also appeared in "Shield-Wizard Comics", "Jackpot Comics" and other titles. Shield's final appearance was "Pep Comics" #65 in late 1947. While some have speculated that if the "Shield" series hadn't been elbowed out of Pep by Archie Andrews it would have lasted longer more knowledgeable fans have expressed serious doubts on this matter as the more popular "Captain America" only lasted two additional years.

A less successful but no less innovative superhero who also debuted in "Pep Comics" #1 was "The Comet". The victim of a scientific accident "The Comet", aka John Dickering, terrorized criminals for the first seventeen issues of that title. The artistic creation of Jack Cole (better known as the creator of "Plastic Man"), "The Comet" used his disolvo-vision and power of flight to battle evil and injustice.

According to many comics historians "The Comet" was probably the most violent superhero comic of the 1940s. While "The Batman" and others were known to have tossed criminals off roof tops and other violent acts "The Comet" would gleefully slaughter dozens of villains a story with his disolvo-vision, turning them to protoplasmic mush. But as the saying goes, "He who lives by the sword, dies by the sword", and such was the fate of "The Comet" who met his end in a hail of bullets in "Pep Comics" #17. This though was not the end of the violence by any means as brother, Bob Dickering, adopted the non-super powered identity of "The Hangman" and went on a murderous rampage of his own; first to avenge his brother's death and then to deal out justice in the tradition of "The Comet".

"The Hangman" was far more successful than its predecessor, due in part to the artwork of Bob Fujitani. "The Hangman" appeared in "Pep Comics" #s 17-47 along with "Special Comics" #1 and "Hangman Comics" #s2 to 8.

With "The Shield", "The Comet", "The Hangman" and later "Archie" getting the readers' attention other series that appeared in Pep didn't stand much of a chance. Some of them are though worth noting including "The Press Guardian" (called "The Falcon" in Pep #1 he was a costumed hero who fault for freedom of the press ), "Fireball", "Captain Commando" (a costumed hero who fought against the Nazis behind enemy lines) and the sultry "Madame Satan". So after Archie Andrews debuted in "Pep Comics" #22 superheroes began to gradually disappear from that and other titles with "The Shield" being the last.

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NEXT: The original "Man of Steel" !